Hana pū ʻo Vasuma Eyewear me Wingårdh & Wingårdh.

Hana pū ʻo Vasuma Eyewear me ka mea kākau kaulana ʻo Gert Wingårdh, kāna keiki ʻo Rasmus, a me kā lākou hui ʻo Wingårdh & Wingårdh e hoʻolauna i ʻekolu mau hiʻohiʻona maka. "Pili ikaika ko Gert persona me kāna mau aniani ʻokoʻa, a ua lilo ia i wahi hoʻomaka no kēia hōʻiliʻili," wehewehe ʻo Jan Vana, Luna Hoʻokele ma Vasuma. "Ke hana ʻana i kahi 'Gert frame' hou i manaʻo maoli ʻia."
Ma waho aʻe o ke kiʻi i hoʻoulu ʻia e Gert, aia i loko o ka hōʻiliʻili ʻelua mau papa. Hōʻike nā hiʻohiʻona ʻekolu i nā mea hoʻolālā, me nā ʻokoʻa ma waena o nā laina pololei a me nā ʻano pōʻai. ʻO ka mua he matte, ʻoiai ke koena o ke kiʻi i hoʻonani ʻia, me ke kahakaha ʻana o ka papahana ma luna. "Ua hoʻokomo ʻia ka nui o ka mālama ʻana i ka paʻakikī a me ka manaʻo maʻalahi, a me ka hoʻohana ʻana i nā ʻāpana kiʻekiʻe e like me nā hinges 5-barrel a me Mazzucchelli's M49 Eco." Acetate," wahi a Jan Vana.
I ka wā i hoʻokumu ai ʻo Gert lāua ʻo Rasmus iā W&W i ʻelua mau makahiki i hala aku nei, ʻo kekahi o nā ʻāpana huahana mua a lākou i makemake ai e makaʻala, ʻo ia ka maka aniani, ʻoiai ʻo Gert Wingårdh i kēia manawa he kiʻi maka maka. I ko lāua hui ʻana, ua ʻike ʻo Rasmus e noho ana ʻo ia ma ka ʻaoʻao o Jan Vana, ka mea hoʻolālā a me ka mea hoʻokumu o Vasuma Eyewear. E like me ka hana i kekahi manawa.

Loaʻa nā kiʻi Vasuma Wingårdh a me Wingårdh i ʻelua koho waihoʻoluʻu: ʻeleʻele a me ka lehu uahi. Hana lima ʻia kēia mau kiʻi ma Italia mai ka M49 Eco Acetate o Mazzucchelli a loaʻa i nā hinges 5-barrel ikaika no ka maikaʻi mau loa. ʻO ka ʻano ʻeleʻele he uhi matte ma mua a me nā luakini.

Loaʻa i kēlā me kēia kiʻi ka 'logo papahana' i kahakaha ʻia ma luna o ke alo a me kahi hōʻailona 3D Vasuma Cobra ma ka piko o ka luakini no kahi paʻi kūʻokoʻa. Hele mai kēlā me kēia hui me kahi pahu pale a me kahi lole poli.
"I koʻu manaʻo, ʻo Vasuma kekahi o nā mea hana maka maka kūʻokoʻa o kēia wā, me ka manaʻo kupaianaha o ka maikaʻi a me ka hana, a me ke kūlana kiʻekiʻe no ka hoʻomau. – Rasmus Wingårdh

E pili ana iā Vasuma Eyewear.
Ua hana ʻia ʻo Vasuma Eyewear e ʻekolu mau hoa i ka makahiki 2005. Ua hoʻomaka ʻo Jan Vana, Steffen Sundelius, a me Lars Malmsten e hana i kahi maka maka ʻē aʻe e hoʻokūkū i nā lepili e kū nei me ka hāʻawi ʻana i kahi mea hou i ka mākeke. Hoʻoulu ʻia ʻo Vasuma Eyewear mai nā wā waina maikaʻi loa o nā 1950s a me 1960s me ka hoʻohui ʻana i kahi wili hou i kāna mau hoʻolālā.
Ua hana lima ʻia kēlā me kēia pālua e kekahi o nā mea hana maikaʻi loa o ka honua, e hōʻoiaʻiʻo ana i ka maikaʻi a me ka nānā ʻana i nā kikoʻī. Hoʻohana ʻo Vasuma i nā mea waiwai kiʻekiʻe e hana i nā maka maka ʻaʻole wale i ka nānā ʻana, akā paʻa a lōʻihi hoʻi.
ʻO ka pahuhopu o Vasuma Eyewear ka hoʻolālā ʻana i nā kiʻi manawa ʻole e hoʻokō i ke ʻano a me ke ʻano o ka mea hoʻohana, e ʻae iā lākou e hōʻike wiwo ʻole i ko lākou ʻano kumu.
ʻO ke kūpaʻa o ka brand ʻO ka hoʻokō ʻana o Vasuma i ka hoʻomau a me ka hoʻolālā maikaʻi ʻana e lilo ia i koho kūpono no ka poʻe e ʻimi nei i nā maka maka e hoʻohui i ka nani maʻamau me ke ʻano hou.
Hāʻawi ʻia ʻo Vasuma i kēia manawa ma 1,000 opticians kūʻokoʻa ma ka honua.
E pili ana iā Wingårdh a me Wingårdh.
ʻO Wingårdh & Wingårdh kahi hale hoʻolālā i mālama ʻia e ka makua kāne a me kāna keiki, ʻo Gert lāua ʻo Rasmus Wingårdh. Me ke ʻano o ka hoʻolālā a me ka hoʻolālā ʻano, ua hoʻoholo lākou he mea leʻaleʻa ke ʻimi pū i nā wahi hou. Ma ka nānā nui ʻana i ka hui pū ʻana me ke alakaʻi ʻana i nā poʻe i kā lākou mau aʻo ʻana, he huakaʻi aesthetic ia me ka pahuhopu o ka hoʻomohala ʻana i nā huahana maikaʻi aʻe no ka wā e hiki mai ana.
ʻElua mau makahiki i hala aku nei, i ka wā i hoʻokuʻu ai ʻo Gert lāua ʻo Rasmus iā W&W, ʻo kekahi o nā ʻano huahana mua a lākou i makemake ai e noiʻi ʻo nā maka aniani. Ua aneane lilo ʻo Gert Wingårdh i Ikona Makaʻala. Ua ʻike ʻo Rasmus he mau hoalauna ʻo ia me Jan Vana, ka mea hoʻolālā a me ka mea hoʻokumu o Vasuma Eyewear. ʻIke ʻia he kūpono kūpono, e like me ka mea maʻamau i ka wā e align ai nā hōkū.